Head of Paid Social
Company: Neon Flux LLC.
Location: Miami
Posted on: April 22, 2024
Job Description:
Head of Paid SocialRemoteNeon Flux, an innovative and fast-paced
brand accelerator, is seeking a Head of Paid Social to lead our
Paid Social growth team. Day-to-day tasks include leading our Paid
Social team, launching and optimizing campaigns, analyzing media
buying data, and developing new creatives with our creative team.
The right candidate should be a profit-conscious, growth-minded,
leader with a proven track record driving revenue and have big
goals for your career, as well as an extensive experience with
Meta, TikTok, and other paid social channels and an understand what
will and won't work on these channels. You should feel comfortable
diving into the data and using results to drive new creative
concepts for ads. You're ready to both dive into paid social ads
and accounts while helping us grow our existing team of paid social
media buyers. You thrive in a fast pace environment and are eager
to learn more and master your craft while working with a talented,
fun team of A-players. If this sounds like you, you could be a
great addition to our expanding growth team at Neon Flux.
Responsibilities:
- Oversee the management and growth of our diverse portfolio of
brands that generate hundreds of millions in revenue across DTC,
e-commerce, CPG, SaaS, and Fintech.
- Manage a team of paid social media buyers, responsible for team
building, training, coaching, and development.
- Oversee all efforts on paid social, including creative (video,
static, UGC, landing page) briefing, campaign structure, and goals,
and ensure team adherence to processes.
- Collaborate with internal teams such as marketing, data, and
creative departments to align strategies, share insights, and
ensure integrated marketing campaigns across channels.
- Work closely with the Director of Paid Search and other key
stakeholders to align paid social initiatives with overall
marketing objectives.
- Continuously monitor campaign performance, conduct data
analysis, and implement effective optimization strategies to
improve key performance indicators (KPIs) such as click-through
rates (CTR), conversion rates, and return on ad spend (ROAS).
- Oversee team tasks
- Manage external vendor/agency relationships ensuring
high-quality performance and outcomes.
- Stay up-to-date with industry best practices and changes to
paid social platforms.
- Compile daily spend & sales data for campaigns to monitor
appropriate pacing for the campaign performance.
- 5-7 years of experience in digital advertising, with a heavy
emphasis on performance/acquisition marketing.
- Past experience in hiring, managing, and building a team of
Paid Media Managers.
- Extensive experience building and managing campaigns on Paid
Social channels such as Meta (Facebook & Instagram), TikTok,
Snapchat, Pinterest, etc. with a proven track record of
success.
- Experience working with DTC, e-commerce, CPG, SaaS, and
financial services businesses, developing scaling strategies.
- Detailed understanding of ad platforms, structure, ad approval
requirements, and processes.
- Experience in working with creative departments as well as
briefing and conceptualizing creative advertising (video, static,
UGC, and landing pages) content unique for each channel.
- Experience working with ad tracking platforms.
- Strong understanding of media metrics like CPC, CPM, CPA,
etc.
- Strong verbal and written communication skills.
- Financially proficient and experienced in reviewing data
models, financial projections, and financial data in Excel or
Google Sheets
- Unlimited PTO
- Medical, dental, vision, and life insurance
- Professional development reimbursement
- Wellness reimbursement
- Work with incredible people and grow in your career!
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Keywords: Neon Flux LLC., Kendall , Head of Paid Social, Other , Miami, Florida
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